I ran the Instagram account for The College of Liberal Arts and Sciences Study Abroad for the 22/23 academic year. The goal of the Study Abroad social media was to increase student awareness and interest in LAS Study Abroad programs. Because the LAS department was a newer, smaller department that other study abroad offices, I worked with the challenge of creating more awareness of LAS programs amidst several more recognized departments. 

 

I approached the challenge by considering how I could create unique, helpful content that students would only find on our account. Overtime, I found the most success in content where I collaborated directly with a student abroad, including story takeovers, day-in-the-life Reels, and information series posts. I focused on metrics like shares and impressions from non-followers to gage how well posts were reaching new students.