Using general post concepts outlined for the client and month-specific direction, I ideated, outlined, and wrote a complete monthly calendar of 9 Facebook/LinkedIn/Instagram posts for a concrete surface preparation machinery manufacturing company. Writing for this client was a great challenge to work through because much of their content is education-focused on an industry that was brand new to me. Before I began writing, I familiarized myself with the brand strategy materials and website content to gain a general understanding of their voice and industry. I then researched the subjects outlined in the monthly direction to write the education-focused posts.

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